Our goal is to turn the moment you face yourself into the moment you decide who you'll be today...

...because a world full of people living their values on purpose is a world that actually gets better.

The brand and the mission statement are the same here. Consider IS the mission through three different definitions doing enormous work:

  • To think carefully about something

  • To take it into account in how we act

  • To regard others with care and respect
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The Core Insight

Change doesn't start "out there." It starts in the mirror.

We're not telling the world to be better. We're giving our wearers the power to start the movement from within.

Most wearable messages ask nothing of you...ours do.

Start by lookin in the mirror. Put it on. Read it. Choose your behavior in this world.

Our Brand Story


At We Consider IT, we ask more of the people wearing these messages. We believe that the world gets better when people pause, truly consider what they value, and then actually live it out - starting with themselves, extending to everyone around them. The problem isn't that people lack good values. It's that life moves way too fast to remember them. WeConsiderIt creates the daily interruption that reconnects who you are with how you act. The mirror is the starting point. Your life and the impacts you make or the change you start seeing is the proof.